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Modern Tyres at the Euro launch of the new KUMHO ECSTA SPORT in Milan

Modern Tyres attended the European launch of the new KUMHO ECSTA SPORT and SPORT S in Milan along with the delegation of European Kumho distributors.


This year will also see the launch of the exciting new KUMHO HP and UHP tyres in the Autumn of 2024. Connor and Rory Byrne from Modern Tyres, attended the Kumho Driving Experience Event at the Vairano Circuit near Milan, Italy on Sunday, 21st April, with European customers  and an opportunity to get a taste of the performance of products from the Seoul-based tire maker.


The event was attended by Kumho executives including President & CEO Jung Il-taik, Head of Sales Division Lim Seung-bin, Head of European Sales Division Tony Gangseung Lee, Head of R&D Division Cho Man-sik, and Vice President of Global Marketing John Janghyuk Yoon.


The event was held to promote closer communication and collaboration between Kumho Tire and its European customers. Kumho has enjoyed consistent growth in Europe over the last five years, with an annual sales growth of more than 20% on average. In particular, the company recorded a sizeable 44% growth last year.

This rise in sales was driven by research and development strategies tailored to the European market. Recently, it received excellent scores in tire performance tests conducted by world-renowned German auto magazines ADAC Motorwelt and Auto Bild, demonstrating its best-in-industry technological capabilities.


In addition, Kumho Tire invited business partners and consumers to a match between AC Milan, with which the company signed a premium partnership last year, and Inter Milan. Held at the San Siro Stadium, the Big Match Day event for special sponsors provided Kumho’s guests with entertainment aplenty.


“Kumho Tire has been growing over the last few years. This year, we have set the biggest-ever sales target in our history at KRW 4,560 billion and we plan to focus on improving our profitability through both  quantitative and qualitative growth,” said President & CEO Jung Il-taik, “We will continue to leverage our differentiated technological prowess and superb quality to create the best driving experience for users."


“The idea behind the event was to offer our European business partners an opportunity to experience first-hand the brilliant performance of our products,” said Head of European Sales Division Tony Gangseung Lee, “Our technological expertise has been recognized in Europe and we are striving to expand our sales network through personalized promotion, sales, and marketing campaigns and lead the creation of markets for the future.”


Kumho Tire has signed official global partnership agreements with several big name football clubs in Europe, including AC Milan, Tottenham Hotspur, Bayer 04 Leverkusen, FK Mladá Boleslav and BSC Young Boys. It is also an official sponsor of the NBA and NBA G leagues in North America.

It has been expanding its investments and marketing activities to get closer to customers around the world as part of a bid to reinforce its position as a premium brand.


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