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Michelin e.Primacy set for Release in Spring 2021

What began as a growing awareness, with the first low rolling resistance “green” tire in 1992, has now become one of Michelin’s core convictions.

MICHELIN e.PRIMACY is the first eco-designed MICHELIN tire whose life-cycle assessment has been incorporated into its design, to address all of its lifetime environmental impacts. Thanks to the innovative technologies involved, the MICHELIN e.PRIMACY tire delivers the most efficient performance in its category in terms of rolling resistance, making it more environmentally friendly, while also guaranteeing the safety, grip and durability performance benefits for which MICHELIN tires are so famous.

Michelin has taken steps to neutralize the CO2 emissions impacts of the MICHELIN e.PRIMACY tire during the production phases, from raw materials extraction to tire transportation (delivery of the tire to the customers). This is a first for Michelin that will open the way to a new generation of products.


As you can see, environmental issues are central to our strategic priorities. To reduce its environmental footprint more quickly, Michelin has pledged to lower CO2 emissions from all its production facilities by 50% by 2030 compared with 2010, with the ultimate goal of achieving carbon neutrality by 2050. Michelin is also developing solutions to use renewable or recycled materials to manufacture its tires, while enhancing their performance even more. By 2030, MICHELIN tires will be 20% more energy efficient than they were in 2010.

Tomorrow, everything will be sustainable!

Scott Clark,

Executive Vice President, Automotive, Motorsport, Experiences, and Americas Region – Member of the Group Executive Committee

For more information on the e.Primacy or any other Michelin Products, please contact your nearest Modern Tyres.



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