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Continental becomes Main Partner for Tour De France 2019

Continental, official partner for the Tour de France from 2018 to 2022, upgrades its position in 2019 to Official Main Partner of the race.

Over the years Modern Tyres have sponsored and held charity cycling events throughout the country so we know and understand the importance of road safety and etiquette when it comes to partnering the road with cyclists.

With Continental, this makes the perfect marriage between its products and corporate values. Although Continental is known for its motor vehicle tyres, Continental are also one of the biggest bicycle tyre manufactures in Europe.

Continental have also been collaborating with Adidas to produce sneakers / trainers. With the same technology used to develop high performance tyres, the Adidas / Continental partnership now produce a new line of running shoes with extremely exceptional grip and wear.


The Tour de France will begin on July 6th and Continental will be there at the podium to present the trophy to the stage winner.

In addition, the drivers of the official Tour de France vehicles will be sporting the PremiumContact 6, the latest award winning tyre from Continental.

For more information on Continental Tyres please contact your nearest Modern Tyres and we will be very happy to help. 


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